We find businesses through referrals, searches, and public websites, then verify what they actually sell right now before adding them.

All information is public, and we do our best to keep it current, but businesses change.

If something looks off, you can report it anytime.

At the moment, discovery is focused on Instagram - mainly due to time constraints while Index is still early.

That said, Index is built for online businesses on any platform, not just Instagram.

Anyone can request to be added, regardless of where their business lives.

This is an early phase, and the discovery process will evolve.